Vol. 3, No. 10, October 2006
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40/40 Club
2120 Atlantic Ave., Atlantic City, NJ 08401 609-449-4040 • www.the4040club.com
This month marks the one year anniversary of the 40/40 Club. The Atlantic Avenue location is a reprise of the famous bar in New York City—both owned by legendary music producer and artist Jay-Z. Not your typical hip-hop and R&B club, the 40/40 is an upscale sports lounge with over 40 flat-screen and projection televisions. Named for the baseball feat of hitting 40 home runs and stealing 40 bases in the same season, 40/40 Club features sports memorabilia, private VIP rooms, comfortable seating, cigars and signature drinks.
Known for lavish after-parties for celebrity names such as Mariah Carey and LL Cool J, the 40/40 Club has become a magnet for sports figures and celebrities such as Philadelphia 76ers star Allen Iverson, actress Vivica A. Fox and New York Nets star Vince Carter.
“You never know what celebrities are going to be here,” Manager Alexander Lopez explains. “That is what sets us apart from a whole lot of other clubs.”
In addition to celeb sightings, 40/40 is the ultimate sports bar. The main floor features dozens of couches and seating areas with private flat video screens, plus a central movie-size screen with raised stadium seating a few feet from the central bar. A second bar is located near the top of the stadium seats, near several unique private club rooms, which can be rented for parties or special events.
The lounges, dubbed A Rod, ESPN-Hall of Fame and Caesars Diamond Lounge, are equipped with 60-inch plasma TVs, lush couches, pool tables and autographed jerseys from sports greats. One of the only smoking lounges in Atlantic City, the Cognac Room, offers a variety of cigars displayed in hand-carved wood cases along with fine single-malt Scotch and rare cognacs.
The 40/40 Club is open seven days a week from 5 p.m. to 5 a.m. and features New York DJ Poun on Friday and Saturday nights. Drink prices range from a $5 beer to $12 specialty drinks. During football season the bar and lounge open at noon on Saturday and Sunday to accommodate all the day’s games.
