Vol. 4, No. 8, August 2007
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10’til
Hilton joins the nightclub scene
Leather sofas, plush, oversized booths and raised ceilings set the precedent for the recently redone Chairman’s Club premium player’s lounge, which transforms at 10 p.m. nightly into the aptly named nightspot.
Suspended light fixtures and earthtone décor offer an atmosphere that is both modern and comforting. With seating around three sides, the centralized bar is the perfect place to watch bartenders serve up drinks around the pink, illuminated inner island.
The multimillion-dollar redecoration is complemented by the club’s focal point, floor-to-ceiling windows spanning the outside wall that overlook the ocean and Boardwalk.
“It is one of the most beautiful rooms in the best location on the Jersey coast,” says Phil Juliano, vice president of marketing for Hilton owner Resorts International. “We felt that the property needed an injection of fun later in the night on Saturdays, and this was a chance for the public to see the new Chairman’s Club and some unique entertainment starting with the Dueling Pianos.”
Starting at 10 p.m. every Saturday throughout the summer, the lights are dimmed as the club opens to the public with specialty drinks, appetizers and desserts. Designed specifically for the after-hours patrons, the “opening act” menu features an “Ebony and Ivy” sushi dish, cheese plate, trio of mini Kobe burgers and assorted chocolates and cakes. Hilton carries its classy atmosphere into its drinks menu with the “Martini Masters” favorites and “Scores of Wine” list highlighted by scattered music notes.
An ideal stomping ground for the baby boomer crowd, 10’til does have a $10 cover charge that is waived for Elite and Ultra Destination Club members. As an added convenience, all Hilton players can use comp dollars for both food and drink in the club.
“Opening night (July 7) the place was packed,” says Mark DeLeo, Hilton director of advertising and marketing. “The piano players were rocking the place and people got up and were singing. It was great.”
Two facing white pianos take center stage as the pianists feed off each other’s music. The ivory duel adds a unique twist to the Atlantic City nightclub scene as patrols gather around to become a part of the live entertainment. “It’s interactive and encourages our customers to get involved,” says Juliano. “At the same time, it’s one piano player reacting to the other, which makes it a lot of fun.”
Keeping the late-night experience entertaining yet not overbearing, music videos are played over the more than 20 plasma-screen televisions when the pianists break. Guests can expect to hear Elton John and Billy Joel, and even see concerts including Billy Manilow well into the night.
“Just as the name says, 10’til—as long as the party is going then we will it keep going,” promises DeLeo.
