Vol. 5, No. 5, May 2008
The Big 3-0
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Resorts Atlantic City is going all out to celebrate its 30th year, and everyone’s invited. The first casino to open in Atlantic City, Resorts has always been savvy about using its vintage facade to mark a milestone. For Resorts’ six-year anniversary, the casino hung a giant King Kong from the face of the former Haddon Hall, and in 2004 Resorts had an acrobatic troupe dance down the front of the elegant, Art-Deco inspired Rendezvous Tower. For its 30th, Resorts will not disappoint.
The celebration kicks off Friday, May 23 with a spectacular fireworks display from the rooftop that will be visible for miles around. Afterward the party moves indoors, where popular DJ Big Joe Henry of NJ 101.5-FM will preside over a 70s-vintage dance party at Boogie Nights. On Saturday and Sunday, May 24 and 25, singer Natalie Cole provides the keynote for the weekend with two “Unforgettable” concerts at Resorts’ Superstar Theater. On Sunday, Resorts will give away 300 flat panel televisions to qualified players.
The festivities culminate on Monday, May 26 with a spectacular aerial show courtesy of Freefall Adventures. At 11:30 a.m., 30 skydivers—including Resorts Senior VP of Operations Steve Callender, in a tandem jump—will take to the skies and form the number 30, accompanied by a red, white and blue smoke display.
After the skydivers land on the beach, Callender will present a pair of ceremonial dice for a reenactment of 1978’s first dice throw. It will take place on an oversized craps table on the Boardwalk in front of Resorts.
Then the block party begins at North Carolina Avenue and the Boardwalk with live entertainment, a barbecue and a live remote broadcast from The Shark, Classic Rock 103.7-FM.
“We designed our 30-year celebration so it can be enjoyed by our guests, employees, alumni and all who spend Memorial Day Weekend in Atlantic City,” says President Tony Rodio. “The fireworks and sky dive are for all Boardwalk visitors to enjoy, and our block party will be the ultimate Memorial Day barbeque.
“Personally, I can’t wait to reminisce and reconnect with the people I’ve had the pleasure of working with over the years!”





