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Hoops Hoopla!

Atlantic 10 championships storm Boardwalk Hall

by Jeffrey Vasser

Hoops Hoopla!

This month, March Madness takes over Atlantic City as we welcome the Atlantic 10 Men’s Basketball Championship, March 12-15 at Boardwalk Hall. Last year’s championship was a great success; this year is going to be even bigger. Whether you’re an alum, a fan, or just curious to see what all the hoopla is about, I encourage you to check out March Madness, Atlantic City style.

The defending champions of George Washington University will vie for top honors along with Xavier University, the University of North Carolina at Charlotte, the University of Dayton, Duquesne, Fordham University, La Salle, Massachusetts, Rhode Island, Richmond, St. Bonaventure, Saint Joe’s, Saint Louis University and Temple.

An exciting addition this year is FanZone, an interactive entertainment area free to all ticket holders, Thursday through Saturday in the Adrian Phillips Ballroom at Boardwalk Hall.

Presented by the Nike Factory Store at Atlantic City Outlets-The Walk, FanZone will feature food and drinks, official A-10 merchandise, a basketball court, face painting, inflatable games, a lounge area filled with big-screen TVs, and plenty of fun for fans of all ages.

Thursday and Friday, you can bid on sports memorabilia at a silent auction. In addition, a 25-by-35-foot inflatable screen will broadcast live games from across the country.

11th Annual Host Awards

Also this month, the ACCVA is accepting nominations for the annual Host Awards, honoring Atlantic City employees who embody the highest standards of hospitality. The nomination deadline is March 31. Up to five finalists will be chosen in each category. All finalists will be recognized at an awards ceremony on Wednesday, May 14.

Proceeds from both the Atlantic 10 Championship FanZone silent auction and the Host Awards will benefit the ACCVA Foundation, a 501(c) (3) charity created to attract a diversity of visitors to Atlantic City, foster investment in the city, and encourage quality partnerships in and around the region. The foundation’s goal is to attract sporting and arts-related events and promote multi-cultural and heritage tourism.

The foundation will also seek grants and charitable donations to help underserved people and create scholarship opportunities for tourism training and education. It encourages projects and initiatives that support ethnic appreciation and aid people with disabilities. For more information on the ACCVA Foundation, call Peter Elco at 609-449-7106.

Jeffrey Vasser is executive director of the Atlantic City Convention & Visitors Authority.